Category: Digital Marketing

It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely Continue Reading

Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or Continue Reading

Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search. Continue Reading

Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian  Walk time: 10 minutes | Address: 147 W Continue Reading

SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating Continue Reading

So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our Continue Reading

Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for Continue Reading

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When Continue Reading

Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information. Continue Reading

So key points, as I say, it’s a tab like News and like those other things.  Unlike News and like those other things, it doesn’t get broken out unfortunately in Continue Reading

If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like Continue Reading

Purna Virji  — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions.  People are Continue Reading

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.

3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that we don’t have good data for. Impressions, we do have Continue Reading

Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy Continue Reading

When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to Continue Reading

Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, Continue Reading

Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI may lift it without the surrounding context Use clear, descriptive Continue Reading

What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout Continue Reading

If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships Continue Reading

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be Continue Reading

Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to Continue Reading

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what Continue Reading

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.

Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience Continue Reading

Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site Continue Reading

Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like Continue Reading

So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean? Continue Reading

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities.  The organic real estate Continue Reading

Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and Continue Reading

This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep Continue Reading

Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the Continue Reading

And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want Continue Reading

We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how Continue Reading

Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete Continue Reading

The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also Continue Reading

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against Continue Reading

With SEOFOMO, SEO you might think it’s like a niche. Yes, it’s a niche, but a lot is happening all the time. A lot is going on all the time. Continue Reading

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO Continue Reading

Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This Continue Reading

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of Continue Reading

Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a Continue Reading

This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary​. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills Continue Reading

Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site.  =GPT(“Based on the Continue Reading

So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or Continue Reading

Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same Continue Reading

How I use AI for conversion optimization First, you need to give AI a webpage for analysis  You can copy and paste the text below into an AI tool for Continue Reading

I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and Continue Reading

Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and miss opportunities to convert visitors. They don’t build a lead-generating Continue Reading

While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important Continue Reading

Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape … (i) Keywords to improve This Continue Reading

In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx makes this easy with a customer-facing dashboard that provides real-time Continue Reading

While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in Continue Reading

This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish Continue Reading

Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search engines which page should be indexed and ranked as the Continue Reading

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Continue Reading

The last thing I want to talk about is who is actually appearing in AI overviews.    So at the moment, we see on average about 6.4 links out, so Continue Reading

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you Continue Reading

So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them Continue Reading

Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs” option, you can access up to 10,000 listed URLs. However, Continue Reading

If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an algorithm Continue Reading

So, let’s imagine you wake up one day and are on page 1 for “men’s blazers.” We all want to be on page 1 if we’re selling men’s blazers. Then Continue Reading

With the year quickly coming to an end, we’re republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the Continue Reading

There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical Marketer webinar series MozPod Contributors are the reason why thousands Continue Reading

Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately Continue Reading

All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have been in the situation, like I have, where your boss, Continue Reading

Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer. And then there’s your boss, who expects you to stay Continue Reading

Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility. Continue Reading

Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to Continue Reading

So before we kick off, there are a few things that you’ll need in terms of data in order to build your forecast. Firstly, 12 months traffic data. So this Continue Reading

Now you have a really good sizable SEO list of keywords. But what about coming outside of SEO? What else can we find out there?  Social media. I love using Continue Reading

Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.

If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered.    All existing customers will be automatically updated to Continue Reading

Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a Continue Reading

Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this Continue Reading

8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through challenges, and creating a supportive experience. As Roshni Shaikh, a conversion strategist from Cape Continue Reading

This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t Continue Reading

Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do Continue Reading

So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a Continue Reading

Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon, Continue Reading

Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the process we’ve found most impactful at Grizzle: Use data-driven tools Continue Reading

So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can Continue Reading

What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content Continue Reading

But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep Continue Reading

Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to Continue Reading

Keep location & language in mind If you’re tracking globally, word choice matters. For instance, in the UK, you push a “pram,” not a “stroller,” and wear a “jumper,” not Continue Reading

Food delivery app Zomato recently introduced a new feature that suggests “healthier options” when customers select food items. For instance it will suggest roti, instead of naan, and if you Continue Reading

Is the ad and media community adapting to disruptive changes fast enough? The onslaught of technology, new consumer behaviours, changing equations with clients who increasingly treat them more like vendors Continue Reading

ITC Grand Chola has organised a gastronomic celebration at Madras Pavilion to commemorate World Environment Day. The event will feature a curated selection of heirloom rice cultivated through time-honoured farming Continue Reading

My wife and I were travelling in Meghalaya a few weeks ago. We visited Shillong and then we went to Cherrapunji in the East Khasi hills. These were mesmerising locations, Continue Reading

The 2024 edition of the ad and media festival Goafest will see a lot of focus on skilling and training. Goafest has entered into a strategic partnership with D&AD, an Continue Reading

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town. As IPL draws to a close, cricket continued to be a big theme. Clever bites Continue Reading

With its adjustable handle, trolley wheels and lightweight exterior, the suitcase evokes style, and more importantly, the dream of a destination. With it by your side, you could be visiting Continue Reading

How to manage the marketing communication strategies for a brand that is sold all over the world? I do a session titled ‘Adopt, Adapt, Create’ at B Schools and it Continue Reading

If there’s one object that symbolises the Indian middle-class pre-liberalisation, it is the scooter for sure. Scooter was not just a typical two-wheeler for the middle class, it gave wings Continue Reading

Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s Continue Reading

I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to write with, and its overall look and feel is so beautiful. Whenever I write with Continue Reading

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai. The Advertising Agencies Association of India (AAAI) and The Advertising Club have Continue Reading

In a world where convenience reigns supreme, the evolution of technology has led us down a path where every aspect of our lives is meticulously controlled by a single, omnipotent Continue Reading

The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message.  The cool Waah Continue Reading

With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out campaigning. Physically and virtually. In Continue Reading

There was homage to history. There was homage to grapes and wine and misty hills. There was homage to Indian capability. Last week, when the world’s largest selling whisky brand, Continue Reading

It’s just over a month since Babita Baruah took charge as the CEO of VML India. For Baruah, who was leading WPP’s Ford business for several international markets and serving as Continue Reading

As symphonic as the ‘tring-tring’ of the telephone, and the ‘ding dong’ of the doorbell, is the whistle (Seeti) from a pressure cooker in an Indian home. The trademark sound Continue Reading

Guess who is hitting the jackpot on India’s start-up street? Their films might be hit or miss, but Bollywood celebrities are finding huge success with the brands they are co-creating. Continue Reading

Publicis India is ramping up its creative leadership. It has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). The duo will lead the creative vision for Continue Reading

It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair Continue Reading

Bought a Ralph Lauren linen shirt? Or one from Tommy Hilfiger? Chances are the linen would have been made in Kerala by an Irish linen company WFB Baird and Co. Continue Reading

Bhopal. Madhubani. Jai Khor. Ajmer. Sonipat. Prayagraj. Even Chamoli. The recently-held National Creators Award was like the Padma Awards of social media — most nominees were from non-major metros. Even Continue Reading

You can see, but you can’t touch it! It was an exclusive ‘Coachbuild’ preview of the latest Roll-Royce Motor Cars model for just a few of us from around the Continue Reading

On a sunny afternoon, under the shadow of a mighty Aala Maram (Banyan tree), in the midst of Palakkad’s bustling streets, hung Srimati Saree, Madame Nightie, and Rani Salwar Kameez, Continue Reading

ankind Pharma entered the OTC products space as a challenger brand in categories like condoms and antacids and yet managed to grab consumer mind space. Vice chairman and MD, Rajeev Continue Reading

As we head towards International Women’s Day later this week, I would like to pray tribute to a woman who has deeply influenced my thinking about Indian consumers. Rama Bijapurkar Continue Reading

I was surprised when I got a call from the manager of the local supermarket recently to tell me that they were running a discount sale over the next few Continue Reading

Women’s Premier League (WPL) team UP Warriorz owned by Capri Sports, has been recognised by UN Women as a ‘Generation Equality Ally’. The team will be the sole sporting entity Continue Reading

Brands typically march into March with women’s day campaigns and we have already seen a few get off to an early start on the theme of “inspiring inclusion”. Rising above Continue Reading

Nearly half a century ago, when the Kinetic Group Chairman Arun Firodia decided to develop and manufacture the Luna — the two-wheeler that became an iconic symbol of its time, Continue Reading

In its latest report titled ‘Winning recipe for food brands in India’, Redseer Strategy Consultants says there is a surge in eating out among diverse age groups in metro and Continue Reading

Publicis Commerce India has launched a digital growth marketing playbook in conjunction with Amazon Ads. It identifies challenges such as rising competition, technological disruptions, uncertain demand, and rising costs, and Continue Reading

Ad revenue forecasts are out with GroupM India, dentsu and Madison World putting out reports. While figures vary, the trends are similar in all three. Digital is driving growth, powered Continue Reading

We’re all in awe of how well Netflix knows its end consumers – personalising homepages tailored to every viewer based on their viewing history, “Because you viewed YYYY, you may Continue Reading

On ground, it may seem as though Chennai Super Kings enjoyed the maximum support in the Indian Premier League 2023 edition, yet on social media, the team with the most Continue Reading

Paints manufacturer Techno Paints has roped in South Indian film actor Mahesh Babu as its brand ambassador for a period of two years. “For the past 22 years, we have Continue Reading

It’s always the women who gift the inspirations. For Raj Kapoor it was the woman in white who would flit in and out of his mind and movies; for Christian Continue Reading

Rediffusion and the University of Lucknow have come together to launch ‘The Bharat Lab’ — a consumer insights think tank aimed at delivering cultural and consumer insights about the people Continue Reading

Brands did a lot of moment-marketing around World Environment Day and Pride Month this time. But Zomato’s ‘kachra’ campaign featuring the character called Kachra from the movie ‘Lagaan’ backfired badly. Continue Reading

Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, Asus India, is preparing for a Triathlon in March and so these days he’s jogging, cycling and swimming intensely. Continue Reading

For the film industry, which witnessed a decline in the number of movie-goers post-Covid, decentralised non-fungible token (DNFT) has opened a new avenue for revenue. Introduced by UK-based Techbank Movies Continue Reading

The month of love is here, so be prepared for a lot of mush; though chocolate maker Cadbury cleverly balances it by taking a different line with different products. Zoya Continue Reading

Sharad Gupta, former Vice President and Lead-Corporate Communications at Escorts Kubota Ltd, has unveiled his new venture, WNN – WHY NOT NOW, a brand advisory firm dedicated to transforming the Continue Reading